| Campaign | Spend | Clicks | Impr. | Purchases | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| Search | Teachertainment Store | $12.38 | 11 | 167 | 8 | 6.59% | $1.13 | $1.55 |
| Store | PMax | $1.60 | 6 | 26 | 13 | 23.08% | $0.27 | $0.12 |
| Total | $13.98 | 17 | 193 | 21 | 8.81% | $0.82 | $0.67 |
Store | PMax drove 13 purchases at $0.12 CPA on just $1.60 in spend, an exceptional efficiency rate this week.
Search | Teachertainment Store maintained a strong 8 purchases at $1.55 CPA with a healthy 6.59% CTR.
| Keyword | Match | Ad Group | Clicks | Impr. | CTR | CPC | Spend | Conv. |
|---|---|---|---|---|---|---|---|---|
| fun math worksheets | Phrase | Math Worksheets | 5 | 28 | 17.86% | $1.15 | $5.74 | 0 |
| printable math activities | Phrase | Math Worksheets | 4 | 55 | 7.27% | $0.88 | $3.54 | 2 |
| engaging math activities | Exact | Math Worksheets | 1 | 31 | 3.23% | $1.96 | $1.96 | 0 |
| addition worksheets | Phrase | Math Worksheets | 1 | 1 | 100% | $1.14 | $1.14 | 0 |
| 1st grade math worksheets | Phrase | Math Worksheets | 0 | 2 | 0% | - | $0.00 | 0 |
| math worksheets for kids | Phrase | Math Worksheets | 0 | 28 | 0% | - | $0.00 | 0 |
| elementary math worksheets | Phrase | Math Worksheets | 0 | 17 | 0% | - | $0.00 | 0 |
| math worksheets for elementary students | Phrase | Math Worksheets | 0 | 4 | 0% | - | $0.00 | 0 |
| math activity packets | Phrase | Math Worksheets | 0 | 1 | 0% | - | $0.00 | 0 |
"printable math activities" was the top converting keyword with 2 conversions at $0.88 CPC. "fun math worksheets" drove the most clicks (5) but no conversions this period.
| Campaign | Spend | Clicks | Impr. | Purchases | Leads | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|---|
| Store | Sales Campaign | Teachers | $117.72 | 291 | 6,035 | 22 | 8 | 4.82% | $0.40 | $3.92 |
| Store | Sales Campaign | Parents | $99.60 | 238 | 5,396 | 29 | 10 | 4.41% | $0.42 | $2.55 |
| Leads Campaign | Parents [Local] | $62.99 | 18 | 1,900 | 0 | 0 | 0.95% | $3.50 | - |
| Leads Campaign | Parents | $59.42 | 16 | 2,128 | 0 | 1 | 0.75% | $3.71 | $59.42 |
| Blog/Songs Traffic Campaign | $21.27 | 125 | 5,999 | 0 | 0 | 2.08% | $0.17 | - |
| School Services | Sales Campaign | $6.99 | 1 | 1,062 | 0 | 0 | 0.09% | $6.99 | - |
| Total | $367.99 | 689 | 22,520 | 51 | 19 | 3.06% | $0.53 | $5.26 |
Store | Sales Campaign | Parents was the top performer with 29 purchases at $2.55 CPA, the lowest cost-per-acquisition across all campaigns.
Store | Sales Campaign | Teachers delivered 22 purchases at $3.92 CPA with a strong 4.82% CTR.
Leads Campaign | Parents [Local] and School Services | Sales Campaign had no conversions this period and may benefit from creative refreshes or targeting adjustments.
